Caren Croland Yanis

Our Team


Strategy Leader

Caren Croland Yanis admits she has been blessed to guide celebrities, families and groups on using their wealth to make a difference.  A Purpose Brand strategy leader, Caren has had a remarkable impact on the world, and on the people with whom she has worked.

Oprah Winfrey is one. Caren spent about nine years building and managing Oprah’s giving enterprises, from Oprah’s Angel Network to Harpo’s corporate social responsibility initiatives. From there, Caren served for about eight years as president of Crown Family Philanthropies in Chicago. Caren has also been associated with the Wall Street Journal and with Time, Seventeen and Country Living magazines. Media is in her blood: Caren’s degree from Emerson College is in broadcast journalism.

Caren has worked extensively in Africa (for Oprah) and in the Middle East (for the Crown family) on public-private partnerships, school building, economic development and disaster response. Her passion is building cultures of purpose in businesses and in the families that founded them. She guides clients and advisers through practices that strengthen brand reputation, generate employee retention and deliver measurable impact. <!–At Purpose Brand, Caren works with Diane Primo and Ruth Goran to –>

Caren is a partner in Entertain2Educate, a producer of continuing education courses and trainings on issues ranging including diversity, ethics and reputational resilience for wealth advisors. Writing comes naturally to Caren, and her presentations draw high marks. She is a regular speaker at the University of Chicago’s Booth School of Business, and Northwestern University’s Pritzker School of Law, and she has been keynote speaker to wealth management conferences in the U.S. and Canada.

In her spare time, Caren hosts salons, bringing bold thinkers together for meaningful conversations. Caren’s passion in life is listening deeply, creating road maps from what she learns, and guiding businesses and families who have the potential to make the world a better place.

Carin Yanis profile.

Passionate about

  • Mentoring people at an inflection point
  • The energy in a room of people with the potential to change the world
  • Impressionist, Fauvists, blues and jazz
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