DeRonda Williams

Our Team



Business guru DeRonda Williams is Purpose Brand’s chief financial officer. DeRonda oversees financial management, human resources and business process management to get us through challenges with acumen and a touch of wit.

She effectively handles the unexpected and mitigates risk so that projects stay on track, on time and on budget. DeRonda’s astute oversight and cool makes the difference between project success and failure—skills she honed in more than 20 years of business experience. Her interpersonal and communication skills have built lasting and trusting relationships with vendors and clients. And she has a keen eye for detail, as one would expect in managing the books.

Before joining Purpose Brand, DeRonda held positions in manufacturing, telecommunications, publishing, internet startups, healthcare and education reform. DeRonda holds an MBA from the University of Chicago Booth School of Business with a concentration in finance, and a Bachelor of Science degree in Industrial Engineering from Northwestern University.

On weekends, DeRonda can be found at dog shows with her daughter Ryan, putting McKinley, their Portuguese Water Dog, through her paces.

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