Mike Hatcliffe

Our Team


Chief Crisis Officer

Mike Hatcliffe, the Purpose Brand agency’s chief crisis officer, has more than 25 years’ experience in creating and delivering programs to build reputation, manage issues and engage stakeholders.

Mike Hatcliffe has spent more than 20 years with two leading global PR agencies, Ketchum and Ogilvy, including ten years as leader of Ogilvy’s U.S. corporate reputation practice.

Mike has guided crisis communication for a consumer goods company closing plants in the middle of a highly charged political election; trademark litigation issues; the contentious removal of a senior partner from a professional services firm; and accusations of product contamination involving a well-known food company.

At Ogilvy, Mike created a new framework for reputation management and overhauled the agency’s crisis response services. Client assignments include more than ten years partnering with LG Electronics on crisis and issues management. Past clients have included the American Society for Quality, Arthur Andersen, British Telecom, BP, Carlsberg, CDW, Deloitte, Duracell, Genpact, Grant Thornton, HSBC, Miller Brewing, Rockwell Automation, Tropicana, Unilever, Wells Fargo, Xerox and Zebra Technologies.

Originally from Manchester, England, and still a devout follower of the red and white soccer team in that city, Mike and his family moved to the U.S. in 1999. A U.S. citizen for more than 10 years, Mike has learned to love the art and science of baseball and will always treasure that rainy Sunday night in October 2005 when Paul Konerko hit a grand slam and the Chicago White Sox beat the Houston Astros in the World Series.

Mike has actively supported the Oak Park River Forest Infant Welfare Society for many years; champions causes which promote early education for children who might otherwise have no access to it; is a former board member and continuing supporter of La Rabida Children’s Hospital in Chicago; and a former board member of the Arts & Business Council of Chicago.

Passionate about

  • Anything that positively impacts the education and health of young children
  • Promotion and protection of open, green spaces in our cities
  • dogs (Flute is our own beautiful 4-year-old adoptee!)
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