Social listening brings Maddy the frank views of end users–signals that can validate marketing strategies or prompt quick course corrections. She mines this vein of marketing intelligence to develop unique brand personas that speak to the values and goals of her audience. In a crisis, she delivers trusted and persuasive online communications with authority.
Maddy models the persuasive skills of successful leaders. Managing communications for the Bonfire women’s network, she set a voice and tone that spoke to members shaping their careers to their passions. Her collaborations in executive thought leadership reflect close observation of founders and lean teams at the Equifax commercial credit acquisition PayNet and the venture startup Wise Apple, a product of Chicago’s 1871 innovation hub.
Mirroring her clients’ growth-hacker ambitions, Maddy brainstorms creative ideas, experiments with new platforms and tech tools, and reviews analytics to make data-driven decisions. After hours, she takes in the Midwest social scene or escapes with her running mate, a pet beagle.
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