Purpose Brand helps purpose-driven brands communicate what they do best and how they make life better for others—bringing a greater sense of joy, happiness, financial security, adventure, wellness, enlightenment, responsibility, productivity, community, or just making the world a better place.
Purpose is a high-stakes, high-reward communications discipline. It also requires savvy news people who can develop a content strategy that earns media attention. The Purpose Brand team of media relations, brand creative and content marketing experts dig deep to understand a target audience’s values and address them in practical, engaging or novel ways.
Our purposeful communication strategies use knowledge, relationships, research and digital marketing skills to avert crisis, turn heads and touch hearts.
Employees, clients, and community members have become activists in a new cultural environment, and are unapologetic in voicing their opinions and stating their needs. Social networks have become their viral microphone. This shift has made every public relations and marketing initiative vulnerable to politicization.
Every PR and marketing agency’s work is now subject to an extra level of scrutiny and demands a higher level of expertise. Media engagement must be aligned with community engagement.
Purpose marketing calls for better communications, better stakeholder alignment and engagement, and better knowledge of the business and the consumer. We put purpose into practice so we all win.
Certified Minority-Owned Business Enterprise (MBE) and Women-Owned Business Enterprise (WBE) by the City of Chicago
Certified Women/Minority Business Enterprise (WMBE) by the State of Illinois
Certified woman-owned, operated and controlled by the Women’s Business Enterprise National Council (WBENC)
Certified minority-owned, operated and controlled by the National Minority Supplier Development Council (NMSDC)
You’re strategic, creative, collaborative and fun. You play well with others and enjoy challenging projects. You’re transparent and appreciate processes. Above all, you love to make clients happy.
As soon as you submit the form, we will send to you a link to download our report.