The Pareto principle, the social scientists’ name for the 80/20 rule, first described how 80% of the property in early 20th-century Italy was owned by 20% of the populace. The modern concentration of wealth may have confounded economist Vilfredo Pareto, but today he’d be a master content marketing strategist. Data science will confirm whether 80% of your profits actually come from 20% of your customers. An evidence-based review of your brand should inform your content marketing strategy. Make your superusers happy, and you’ll be ecstatic with the results.
Once you’ve built a website that states your mission, its values and its vision, and employed engine optimization (SEO) to amplify its voice, it’s necessary to plan an editorial calendar to steady stream of topics that establish you as a thought leader. We will guide your engagement ith the most influential content platforms, and build online, video, audio or print forums to maintain your business credentials. The end goal is to attract an engaged audience that takes action.
It’s a brutal truth of the new media age: Broadcast and print media aren’t going to tell your story unless you tell it first. The TV networks and The Wall Street Journal do their homework – reporters know how to use Google too–and you’ll be measured by your mentions online. Digital media has a thirst for constant and fresh content. Your words will command greater authority as we build your audience across digital, broadcast and print media. Oh yes, we do ghostwriting too.
Telling a complex story is not only possible online, it’s an ideal way to generate leads and establish subject matter authority. Detailed white papers help industry insiders understand issues, solve problems or make decisions. They also position you as a thought-leader in your field and leverage your standpoint, elevating it to the forefront of your market arena rather than overtly showcasing your products or services.
Compelling case studies validate your business engagement and bottom-line results. Telling the story of your success raises your brand profile and motivates readers to emulate your best practices, or hire you to replicate them. Business-to-business media prize these case studies, and sharing them in the trade press is a powerful way to communicate your authority in the industry and your own organization. Subject-specific news, research, case studies and new product announcements are how industry experts stay expert.
Event promotion is your opportunity to showcase your creativity, your people, your expertise and your products or services. We use traditional and new media to market, promote and advertise your special event, conference, awards program, speaking engagement or new product introduction. Your brand starts a long journey when you schedule the day to put your best foot forward. We can make it memorable.
The expanded media universe has created thousands of channels, which makes a targeted media strategy more involved than ever, and no less important. We create video channels, podcasts and webinars that heighten your message’s authenticity and impact. Once customers have made you part of the iron triangle of better-faster-cheaper, you’re hard to dislodge. By helping consumers master your product or service, they become your best advocates. Visualize their impact.
PR campaigns aren’t simply getting the word out. Campaign development is the first step in executing a brand strategy. Once the brand team has identified market segments, targeted receptive audiences and positioned a product or service against the competition, the content builds on these pillars and develops messages with a clear goal. Media outreach, influencer marketing and special events are all tactics to support messages that raise awareness and build trust.
What separates spam or junk mail from timely communication that heads off or solves problems? We think it’s the right content marketing strategy. We will anticipate how frequently your customers would like to be contacted, the information they welcome, and the call to action that draws a quick response. Inbound marketing takes more of a communication commitment than a single campaign, but it’s the essence of content marketing.
Sponsored content and social media engagement have blurred the lines between paid and earned media. The Purpose Brand creative team knows how to use paid placements to amplify and reinforce your brand story in an authentic way.
As soon as you submit the form, we will send to you a link to download our report.