Our Team

Our Team

Meet Our Purpose PR and Branding Experts

Smart, passionate PR, brand and content marketing experts, our Chicago-based team is all digital, and all communicators. We work on high-stakes purpose communication initiatives, always putting purpose into practice.

Diane Primo


Lisa Skolnik

Partner, SVP, Content Chief

Veronica Yoeu

Partner, SVP, COO, CXO

DeRonda Williams


Charles Fitzgerald

Chief of Staff

Elisabeth Woodard

VP of Marketing

Matthew Zaute

VP of Data and Digital

Christina Coons

Media Relations Officer

Felicia Collins

Head of Account Services

Robin Plous

Account Director, Real Estate Practice Lead

AJ Mulhall

Account Supervisor

Deb Dorsey

Director of Public Involvement

Ami Reese

Public Engagement Manager and Senior Account Executive

LaTonya Rufus

Senior Project Manager

Stephen Rynkiewicz

Content Marketing Director

Patricia Kirk

Content Manager

Beshanda Owusu

Media Relations Manager

Allie Kuopus

Media Relations Coordinator

Jennifer Zipser

Media Coordinator Assistant

Chynna Mela

Chief Engagement Officer

Lachlan Thomson

Director of Social Media Marketing

Nancy Reis

Senior Designer

Kasey Carlson

Social Media Manager

Aisha Chaudhry

Digital Marketing Director

Ethan Talley

Creative Director, Film

Mike Hatcliffe

Chief Crisis Officer
We use online communication to amplify key conversations, further engage the community and respond with facts to neutralize rising issues.
- Diane Primo
Meet our purpose branders Special report: from brand positioning to purpose positioning Our social impact

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