Our Team

Our Team

Meet Our Purpose PR and Branding Experts

Smart, passionate PR, brand and content marketing experts, our Chicago-based team is all digital, and all communicators. We work on high-stakes purpose communication initiatives, always putting purpose into practice.

Diane Primo


Lisa Skolnik

Partner, SVP, Content Chief

Veronica Yoeu

Partner, SVP, COO, CXO

Christina Coons

Media Relations Officer

Robin Plous

Head of Accounts

Chynna Mela

Chief Engagement Officer

Elisabeth Woodard

VP of Marketing

Kathy Quinn

VP of Dedicated Accounts

John Engle

Chief Brand Strategist

Stephen Rynkiewicz

Head of Content

Lachlan Thomson

Social Media Marketing Director

Joel Pekay

Experiential Marketing and Production Director

Jane Sharma

Account Manager

Kimberly Palacios

Assistant Account Executive

Britney Bouie

Brand and Communications Executive

Nancy Reis

Associate Creative Director

Beshanda Owusu

Media Relations Manager

Allie Kuopus

Media Relations Coordinator

Sherry Lucas

Chief of Staff
We use online communication to amplify key conversations, further engage the community and respond with facts to neutralize rising issues.
- Diane Primo
2023 Purpose Campaign Trends Best Social Media Campaigns of 2022 Social Media Marketing Trends for 2023

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