Our Team

Our Team

Meet Our Purpose PR and Branding Experts

Smart, passionate PR, brand and content marketing experts, our Chicago-based team is all digital, and all communicators. We work on high-stakes purpose communication initiatives, always putting purpose into practice.

Diane Primo


Lisa Skolnik

SVP Content

Veronica Yoeu

SVP, Chief Experience Officer

DeRonda Williams


Kelley Quinn

SVP Strategy & Crisis Communications

Charles Fitzgerald

Chief of Staff

John Engle

Chief Brand Strategist

Robin Plous

Account Director

Stephen Rynkiewicz

Content Marketing Director

Aisha Chaudhry

Digital Marketing Director

Colsha Moore

Engagement Manager

Estelle Walgreen

Media Relations Manager

Denise Spencer

Media Relations Manager

Sabiha Nur

Media Relations Manager

Sydney Watkins

Account Executive

Ethan Talley

Creative Director, Film

Mike Hatcliffe

Chief Crisis Officer

Ruth Goran

Strategy Leader
We use online communication to amplify key conversations, further engage the community and respond with facts to neutralize rising issues.
- Diane Primo
Meet our purpose branders Special report: from brand positioning to purpose positioning Our social impact

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