Our Team

Our Team

Meet Our Purpose PR and Branding Experts

Smart, passionate PR, brand and content marketing experts, our Chicago-based team is all digital, and all communicators. We work on high-stakes purpose communication initiatives, always putting purpose into practice.

Diane Primo

CEO

Lisa Skolnik

Partner, SVP, Content Chief

Veronica Yoeu

Partner, SVP, COO, CXO

Christina Coons

Media Relations Officer

Robin Plous

Head of Accounts

John Engle

Chief Brand Strategist

Chynna Mela

Chief Engagement Officer

Elisabeth Woodard

VP of Marketing

Matthew Zaute

VP of Data and Digital

AJ Mulhall

Account Supervisor

Deb Dorsey

Director of Public Involvement

Stephen Rynkiewicz

Content Marketing Director

Lachlan Thomson

Director of Social Media Marketing

Sherry Lucas

Chief of Staff

Kasey Carlson

Social Media Manager

Nancy Reis

Senior Designer

Allie Kuopus

Media Relations Coordinator

Jennifer Zipser

Media Relations Coordinator

Kimberly Palacios

Media Relations Coordinator

Aisha Chaudhry

Digital Marketing Director
We use online communication to amplify key conversations, further engage the community and respond with facts to neutralize rising issues.
- Diane Primo
Meet our purpose branders Special report: from brand positioning to purpose positioning Our social impact
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