Veronica Yoeu

Our Team


Partner, SVP, COO, CXO

Veronica Yoeu has a keen understanding and knowledge that allows her to navigate projects of any magnitude, be it marketing, PR or events. On top of that, she is a public involvement and community engagement expert. Purpose Brand’s senior vice president, chief operating officer and chief experience officer leads the pack in operations management, thrives under pressure and excels at conducting client experiences.

After beginning her career with a local sports marketing and events company, Veronica Yoeu quickly moved up from coordinator to director. She quickly excelled in working with nationally known fitness experts, athletes, political figures and celebrities. Her efforts include designing, planning, coordinating and producing events for and involving such VIPs. That was just the beginning.

In 2012, she founded VenYoeu, an event company that evolved into a management company that offers PR, marketing and event services. Since its founding, VenYoeu fundraised more than $2.2 million through a variety of events. Since 2017, VenYoeu produced media and digital campaigns that brought over 350 million impressions, with clients featured on NBC’s “The Today Show,” Hallmark Channel’s “Home & Family,” Chicago Tribune and Wall Street Journal. Veronica established a strong working relationship with Purpose Brand in 2012. ​

In 2014, she formally merged VenYoeu with Purpose Brand in recognition of the market’s shift from events to experiences, with content at their core. She treats every client as if it were her own business, with 100% dedication, execution and desired results as top priorities.

When Veronica has a free moment, you can find her doing activities with her son, Mason. They are always competing and he has the same drive to always win, so it’s safe to say they’re always having fun.

Veronica Yoeu profile.

Passionate about

  • Helping others reach their goals
  • Helping others be the best at what they do
  • Veteran advocacy
  • Chicago sports teams (except the Chicago White Sox)
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