About Purpose Brand

Public relations, branding and content marketing with purpose is inspiring, compelling, simple and profitable.

The Purpose Brand agency advises strategically, speaks authentically and conveys impact.

Purpose Brand helps companies communicate what they do best and how they make life better for others–bringing a greater sense of joy, happiness, financial security, adventure, wellness, enlightenment, responsibility, productivity, community, or just making the world a better place.

Purpose is a high-stakes, high-reward communications discipline. We go out of our way to understand a target audience’s values and address them in practical, engaging or novel ways. Our communication experts use our knowledge, relationships, research and digital marketing skills to create strategies that avert crisis, turn heads and touch hearts.

We understand that local matters, and the community matters regardless of ZIP code, city or size of a region.

Employees, clients, and community members have become activists in a new cultural environment, and are unapologetic in voicing their opinions and stating their needs. Social networks have become their viral microphone. This shift has made every public relations and marketing initiative vulnerable to politicization. Every PR and marketing agency’s work is now subject to an extra level of scrutiny and demands a higher level of expertise. Media engagement must be aligned with community engagement.

Purpose marketing calls for better communications, better stakeholder alignment and engagement, and better knowledge of the business and the consumer. It also requires savvy news people that know how to develop on-strategy content that earns media attention.

We put purpose into practice so we all win.

Meet Our Team

Purpose PR and Branding Experts

Our team is all digital, and all communicators. We work on high-stakes purpose communication initiatives, always putting purpose into practice.

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Case Studies:
Purpose in Practice

How we add value through best-in-class PR, brand and content marketing

Social Impact: SOAR

SOAR intends to assist forward-thinking media companies in recognizing the financial benefits of creating diverse leadership teams, and “color” management so minorities in media can advance. Investing in emerging, diverse talent has a social impact that makes business sense.

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Social Impact: Primo Center

The Primo Center's mission is to empower families to become independent, responsible and productive. Through video production and event support, the Purpose Brand agency expands the social impact of this Chicago homeless shelter and spreads its message of dignity.

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Find a career with Purpose

You’re strategic, creative, collaborative and fun. You play well with others and enjoy challenging projects. You’re transparent and appreciate processes. Above all, you love to make clients happy.

Join our team

2023 Purpose Campaign Trends Best Social Media Campaigns of 2022 Social Media Marketing Trends for 2023

Download Report

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