purpose_brand

About Our Agency

Purpose Is a High Stakes
Communications Discipline

We are award-winning public relations, brand and content marketing experts who help companies, brands and organizations put purpose into practice – making brands more relevant and communities stronger.

Purpose Brand helps companies communicate what they do best and how they make life better for others–bringing a greater sense of joy, happiness, financial security, adventure, wellness, enlightenment, responsibility, productivity, community, or just making the world a better place.

We go out of our way to understand a target audience’s values and address them in practical, engaging or novel ways. Our communication experts use our knowledge, relationships, research and digital marketing skills to create strategies that avert crisis, turn heads and touch hearts.

We advise strategically, speak authentically and convey impact.

We understand that local matters, and the community matters regardless of ZIP code, city or size of a region.

Employees, clients, and community members have become activists in a new cultural environment, and are unapologetic in voicing their opinions and stating their needs. Social networks have become their viral microphone. This shift has made every public relations and marketing initiative vulnerable to politicization. Every PR and marketing agency’s work is now subject to an extra level of scrutiny, and demands a higher level of expertise. Media engagement must be aligned with community engagement.

Purpose marketing calls for better communications, better stakeholder alignment and engagement, and better knowledge of the business and the consumer. It also requires savvy news people that know how to develop on-strategy content that earns media attention.

We put purpose into practice so we all win.

Meet Our Team

Purpose PR and Branding Experts

Our team is all digital, and all communicators. We work on high-stakes purpose communication initiatives, always putting purpose into practice.

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What Is Purpose Branding?

Learn more about purpose positioning and reputation management

Social Impact: SOAR

SOAR intends to assist forward-thinking media companies in recognizing the financial benefits of creating diverse leadership teams, and “color” management so minorities in media can advance. Investing in emerging, diverse talent has a social impact that makes business sense.

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Social Impact: Primo Center

The Primo Center's mission is to empower families to become independent, responsible and productive. Through video production and event support, the Purpose Brand agency expands the social impact of this Chicago homeless shelter and spreads its message of dignity.

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Certifications

Find a career with Purpose

You’re strategic, creative, collaborative and fun. You play well with others and enjoy challenging projects. You’re transparent and appreciate processes. Above all, you love to make clients happy.

Join our team

Meet our purpose branders Special report: from brand positioning to purpose positioning Our social impact
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Download Report

As soon as you submit the form, we will send to you a link to download our report.

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