- According to MailChimp
- Statistic reported by Implix
Visual storytelling communicates an organization’s mission or giving campaign better than written content. Forrester, one of the most respected research firms in the world, recently determined that 1 minute of video is the equivalent to 1.8 million words. And when it comes to online outreach, video is a crucial component to every strategy.
The current average open rate for email campaigns put on by non profits is roughly 26%.1 However, introductory emails that include video receive a 96% increase clickthrough rate.2 Video gets people’s attention, leading to the operating support dollars an organization needs for ongoing sustainability.
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