Here’s a shocker: for all its tech – friendly bravado, the real estate industry has lagged in embracing the most powerful digital tool of all–video. Whether they’re developing luxury, mid-market or affordable homes, no tool is more powerful – yet more underused—by real estate developers, homebuilders and realtors.
Ignoring this powerful tool is like refusing to see the writing on the wall. Video not only rewards developers with increased sales, it benefits realtors and sellers.
Think about it: can words alone convey the grandeur of a dazzling luxury property with extraordinary amenities, such as a state-of-the-art fitness center or an elegant communal lobby? Or convey a property’s ambiance and flow, which are especially important qualities for Millennials? Read the writing on the screen, be it large or small: video is the tool every real estate professional needs to use now.
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