Pop-up experiences, immersive events and influencer engagements amplify the impact of a brand. Fans want a closer connection to their enthusiasms, and opportunities to share them with their friends and followers. Purpose Brand identifies key audiences, then develops experiential marketing programs that launch brands into their world and make durable connections.
Conference and trade show marketing can form and protect relationships. Their content and marketing strategy starts a conversation that builds trust and establishes you as an industry leader. Our business-building portfolio includes award programs, CEO summits and events with foreign heads of state. We start with your content strategy and the key issues in your industry, collaborate on a theme that captures your clients’ business passions, then design a conference program that will build your brand, drive attendance and deliver memorable experiences.
Conferences and special events build team cohesion through inspiration and perspiration. Purpose Brand will, write and design multimedia presentations, coach speakers and panelists, develop Q&A topics, plan the event flow and identify talent to set the tone or drive home the message–then negotiate with vendors and sponsors to make it happen.
A moving experience has many moving parts — venues to book, caterers, caterers to engage, award plaques to engrave, video to produce — and a Plan B for anything that can go wrong, because eventually it will. You’ve been building your go-to-market strategy toward this event, and we devote the same level of care to our logistics plan, and follow through with VIP management and crowd control.
Business leaders value meetings for the knowledge they acquire and the connections they make, but there are more hard-boiled measures of success, such as future sales from participants. Purpose Brand builds events around measurable goals, and will help gauge your return on investment.
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