This workshop provides expert guidance on how to develop a Purpose Statement and ends once the final statement has been selected. If your company has made the decision not to engage an expensive agency to develop your purpose statement, this interactive multiday workshop uses our experts to accurately lead you through the purpose statement development process – ensuring team ownership and best in class development — while your team does the necessary work. Proprietary tools also can be incorporated into your program if needed and modules added if corporate mission, values, voice and tone need to be revisited. Purpose is not a marketing exercise. It is an executive leadership imperative.
The workshop prepares your team for when to take a stand – even on a political issue – and how to determine and act when you have a purpose-related crisis. If your company has a purpose statement, it needs a specific issue and crisis management plan. The team will learn how to map problems, anticipate an issue versus a crisis and how to manage a purpose related crisis. We customize interactive workshops so teams can quickly and seamlessly act on conflicts, issues and crises in the purpose world where the communication stakes are even higher.
This workshop helps executives and salespeople at B2B companies maximize their reach and conversion. This workshop teaches how to set up their profile, with SEO phrases, how to find your target, how to appropriately message, how to grow your audience and what linked in tools should be used. Linked in is one of the most valuable social networks for B2B companies. This is a highly interactive workshop that requires pre-work, but teams leave with actionable next steps.
This workshop is for the SEO novice and gives them the fundamentals to immediately start using SEO. Topics covered include strategy, key word research, searcher’s needs, on page SEO and even link building. We will also provide tools that enable you to dig deeper and learn more. Finally, we will give you some exercises that allow you to practically apply it to work assignments.
This workshop media trains executives or corporate spokespeople on how to conduct a successful press interview. Anyone who speaks to the press should be trained—whether the story is good or challenging. This is essential to positively positioning a brand.
This workshop is a multiday training session that takes a hard look at your business and its potential media and social pitfalls. It prepares your internal team for upcoming issues, gives them industry specific practice examples and the roadmap to fully develop their crisis plan. It also allows them to extend the training to scenario mapping on “ hot” issues.
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