Purpose Brand CEO Diane Primo explores business culture, consumer attitudes, communication strategy and workforce diversity in an insightful book series.
Diane Primo’s books on business and communications bring entrepreneurs and executives deep strategic insight into business purpose, workplace equity and other vital corporate governance trends. She shares exclusive research into consumer and employee engagement to validate her observations as a startup founder, former Fortune 500 C-suite executive and leader of multicultural communications teams. As business and society interests increasingly overlap, Diane’s marketing thought leadership provides a framework for decisive action.
ADAPT
Scaling Purpose in a Divided World
ADAPT is the essential best practices guide for purpose-driven organizations. Diane outlines a five-part operational framework—Assess, Define, Amplify, Perform, Transcend—to make companies more resilient and culturally relevant. Case studies from Microsoft, Nike and 15 other leading brands show how highly functioning organizations launch and evolve their purpose initiatives, communicate to stakeholders and skeptics, and stay the course through crisis and change.
ALL Report
Culture, Diversity, Leadership – Stop Talking and Execute
Diverse employees provide consequential perspectives for organizations that hope to achieve rapid change. Yet business leaders fail to consider diversity in key leadership roles or decision-making resources. Purpose Brand’s workplace equity research yields penetrating insight into minority viewpoints, paired with Diane’s roadmap for infusing them in growth organizations. The ALL Report will help reinvent structure, processes and communications for an evolving workforce.
The Purpose Report
Corporate Purpose, People, Product and the Will to Adapt
With social justice and public health sharing center stage, companies now must accelerate their execution of purpose. Diane details the findings of Purpose Brand’s comprehensive corporate purpose survey—covering ethnicity, generation, gender and politics—and recommends a brand purpose positioning strategy that allows business and marketing executives to activate the deeply held personal values of consumers, employees and other key stakeholders.
