Lisa Skolnik

Our Team


Partner, SVP, Content Chief

As a former author, reporter, feature writer and editor, Lisa Skolnik is a mile-a-minute idea monger, inveterate researcher, resolute writer and intrepid editor.

Purpose Brand’s senior vice president of content has a broad and impressive 30-year career as a syndicated columnist, contributing editor and writer for consumer and trade publications and websites on a wide range of topics, including architecture and design, building and construction, real estate, finance, health, science, style, art, small business, psychology and consumer issues.

The names Lisa has been affiliated with are equally impressive: Architectural Record, Chicago Architect, Chicago Tribune, Chicago Sun-Times, Consumer Reports,, Domino, Dwell, Interior Design, Lucky, Metropolitan Home, National Restaurant Association News, Preservation, Professional Builder, Professional Remodeler and more.

She has also authored 15 books on architecture and design. The topics have ranged from pure architecture to lighting, storage, entertaining and home offices. Her publishers have included Hachette Filipacchi, Hearst, Rizzoli and Rockport. She has also appeared on nationally syndicated television and radio shows discussing consumer issues.

Lisa understands PR, content and the need to engage. She worked as an account executive for Margie Korshak, was the director of PR and marketing for the Museum of Contemporary Art Chicago and held editorial positions in myriad industries, including managing editor of the National Restaurant Association News and contributing editor to major shelter magazines. She was a James Scholar at the University of Illinois, where she studied political science and urban planning.

Lisa is pure Mensa material, knowledgeable on every subject and about everyone she meets. In 10 minutes she will have learned the story of your entire life, but more importantly, she will remember it. She loves everyone and everyone loves her. This hyper-organized, tech-savvy woman is fabulously fun and talks as fast as she writes and spins. You will usually find her at her computer at 5 a.m., writing and editing of course. Very few people know that she is a science fiction addict and has followed nanotechnology since her high school days.

Passionate about

  • Purposeful content
  • Public schools
  • Adaptive reuse
  • Grant Park Music Festival
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