Amparo Yábar

Amparo is a multidisciplinary graphic and digital designer who specializes in transforming complex ideas into visually compelling stories.

With a foundation in cinematography and photography, Amparo brings a filmmaker’s eye to every design project. The multidisciplinary, multilingual designer merges her passion for storytelling, composition and motion into powerful visual experiences. Her early love of cinema naturally evolved into a fascination with motion graphics, where she found the perfect intersection of narrative and design.

From her roots in Argentina to the creative hubs of New York and Chicago, Amparo has built relationships with clients ranging from emerging startups to established brands. Her sales and event presentations have helped global brands such as Columbia Sportswear, Nestle and Pandora cut through the noise with clear, consistent and genuinely engaging design. Her graphic and digital designs carry a global sensibility informed by the diverse communities in her background.

Whether developing an animated identity, designing a digital campaign or creating comprehensive brand systems, Amparo brings the same careful attention to each element. She thinks like a storyteller, which means every decision serves a larger purpose. Her designs don’t just communicate, they connect, creating moments that stay with people and drive them to action.

After hours, Amparo enjoys spending time outdoors and drinking mate (a traditional Argentinian infusion) with good company.