Diane Primo
Diane Primo is a communications trailblazer, Fortune 500 C-suite executive and the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm working with companies committed to purpose throughout the last decade. Her focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. She is the recipient of the Global Hassenfeld Family Humanitarian Award and was a presenter at the G8 UK Deauville Partnership Summit. She is currently co-chairman of the nationally recognized Primo Center, Chicago’s largest center for homeless families, an organization her family founded. Most recently, she co-founded SOAR, an organization that focuses on empowering, connecting and growing the number of women of color in media. Diane holds an MBA from Harvard Business School and a BA from Smith College.
