THE PURPOSE REPORT
- Gives business and marketing executives tools to speak with authenticity on pressing social issues
- Provides exclusive consumer research into how diverse social interests guide buying decisions
- Sets the agenda for a decade of change in brand marketing and business operations
- Reveals consumer values and causes that resonate universally and appeal to targeted groups
- Shows how to adapt to cultural value shifts quickly and with intent
- Provides a practical business strategy to activate purpose at scale
- Explores common concerns of key market segments
- Documents purpose communications strategies that form lasting relationships
- Guides conversations that demand straight talk
