Purpose Report

Purpose
Report

The Purpose Report 2020 is a deep dive into consumer interests and values, and what they tell marketers about the corporate pivot from brand positioning to purpose positioning.

Even the most marginalized business can build on its findings to create relevant, profitable brands that employees can take pride in, and from which the world benefits.

Section 1

The Purpose Report 2020

Purpose Goes Pop

The movement from culture wars to value wars

The following content represents a key section of “The Purpose Report 2020” report and provides a deeper understanding of how pop culture has embraced purpose.

Section 2

The Purpose Report 2020

Passion Drives Purpose

How to define purpose and what drives it

The following content represents a key section of “The Purpose Report 2020” report and explains how and why building a purpose-driven organization is important and critical to success.

Section 3

The Purpose Report 2020

The Profit Greenlight

How money and market stewardship affect purpose

The following content represents a key section of “The Purpose Report 2020” report uncovering the profits to be made with purpose driven marketing

Section 4

The Purpose Report 2020

Purpose Positioning

The purpose positioning roadmap

The following content represents a key section of “The Purpose Report 2020” report showing how to use purpose positioning to empower your organization.

Section 5A

The Purpose Report 2020

Power in Points of Difference

Demographic insights that can help define your purpose positioning

The following content represents a key section of “The Purpose Report 2020” highlighting consumer passion points scored by gender, generation, ethnicity and political affiliation.

Section 5B

The Purpose Report 2020

Community Support and Tech Disruption

The new roles local, voting and technology play in purpose

The following content represents a key section of “The Purpose Report 2020” highlighting the influence that local concerns, politics and technology have on purpose.

Section 6

The Purpose Report 2020

The Importance of Alignment

Aligning purpose with employees, clients, suppliers and other stakeholders

The following content represents a key section of “The Purpose Report 2020” report highlighting how to align all your current processes and procedures to win the value wars.

Section 7

The Purpose Report 2020

Purpose to Impact

Consumers consider their role in making a difference

The following content represents a key section of “The Purpose Report 2020” report highlighting how purpose shifts power to consumers and other key stakeholders.

Section 8

The Purpose Report 2020

A City’s Purpose

Building trust in government through a new community dialog

The following content represents a key section of “The Purpose Report 2020” report highlighting how cities should use purpose to mend the relationship between city and citizen.

Section 9

The Purpose Report 2020

Conclusion

Growing with purpose

The following content represents a key section of “The Purpose Report 2020” presenting next steps toward a more purpose-driven enterprise.

Meet our purpose branders Special report: from brand positioning to purpose positioning Our social impact
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