Case Studies

Man at Cooler Screens refrigerator display.

Cooler Screens

Establishing a New Retail Technology Leader

Cooler Screens was founded on the core idea that consumers deserve a better experience in brick-and-mortar retail. Their internet-enabled digital smart screen technology brings in-store consumers an experience they appreciate from the ease, relevance and transparency of shopping online. As the first digital retail platform to fully adopt and be certified for the Privacy by Design global industry framework, Cooler Screens serves contextually relevant, high-impact advertising with 100% verified views at the moment of truth–immediately prior to selection.

The Challenge

The brick-and-mortar shopping experience has not evolved for decades while e-commerce has forged ahead, pushing data and analytics to brands. As Cooler Screens digital smart screen technology rolled out in Walgreens locations across the country, media became increasingly interested in the new technology and its subsequent privacy framework.

The Solution

As Cooler Screens looked to expand nationwide across major grocery, pharmacy and convenience stores, there was an immediate need to not only to frame consumer benefit messaging for the technology but also increase brand awareness and thought leadership for its emerging and industry-changing platform. The campaign has generated over 511 million impressions in publications such as Adweek, Beverage Digest and Forbes.

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