Case Studies

Tetra Pak North American CEO Summit roundtable.

Tetra Pak

Packaging a Global Food Processor’s Menu for C-Suite

Tetra Pak is a multinational food packaging and processing unit of Tetra Laval, with head offices in Lund, Sweden, and Lausanne, Switzerland.

The Challenge

A cohesive and highly integrated campaign would establish Tetra Pak within the C-suite community  as an innovator and thought leader in food safety and food processing technology.

The Solution

We executed a digital content marketing campaign, initiated CEO content and high-authority press, provided email and social strategy, event support, video production and ongoing blog content. To establish a cohesive campaign, we executed tactics including launching the CEO Summit, an experiential corporate customer event that engaged over 65 CEOs from the U.S., Mexico and Canada, as well as a thought leadership blog. The campaign generated nearly 1 billion impressions within the first 9 months of the campaign launch.


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