Case Studies

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Procore Technologies

Social Media Framework Sets Stage for Project Management Success

Procore construction management software enables people in the construction industry to focus on their craft. Procore manages projects, resources, and financials from project planning to closeout. Its property technology connects every project contributor to solutions built specifically for this industry—for the owner, general contractor and specialty contractor.

The Challenge

The proptech developer had many stories to tell but didn’t have a strategy for making its case on social media. Procore turned to Purpose Brand to build and execute social strategy for the core brand. They also relied on Purpose Brand to develop and execute a social voice and strategy for the CEO.

The Solution

Purpose Brand leads Procore through every algorithm change, new platform development and social trend. Each month, we pitch new ideas–some small changes and other huge developments–that Procore can implement as it continues to build a highly engaged social media presence. In the first month, we increased engagement across LinkedIn, Facebook, Instagram, and Twitter by an average of 114%. In 2022, Procore’s post reach across all seven social media channels increased by 26.9%, engagement increased by 20.2% and fans grew by 19.8%. 


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