AAR
Aviation Services Branding Takes Flight
AAR Corp. is a global aftermarket solutions company that supports commercial aviation and government customers through two operating segments: Aviation Services and Expeditionary Services.
The Challenge
Enable AAR Aviation Services, AAR’s largest business entity, to speak in one voice to customers and stakeholders and elevate and shape AAR’s voice.
The Solution
Purpose Brand developed the brand platform and brand architecture for this account. We also engaged their senior executives to implement branding within their organization. As part of this initiative, we developed comprehensive brand style guidelines and all brand expression elements.
Meet our purpose branders Special report: from brand positioning to purpose positioning Our social impact
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