Case Studies

Passenger airplane taking of at sunrise.


Aviation Services Branding Takes Flight

AAR Corp. is a global aftermarket solutions company that supports commercial aviation and government customers through two operating segments: Aviation Services and Expeditionary Services.

The Challenge

Enable AAR Aviation Services, AAR’s largest business entity, to speak in one voice to customers and stakeholders and elevate and shape AAR’s voice.

The Solution

Purpose Brand developed the brand platform and brand architecture for this account. We also engaged their senior executives to implement branding within their organization. As part of this initiative, we developed comprehensive brand style guidelines and all brand expression elements.


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