Case Studies

High-rise buildings.

Origin Investments

Bringing Individuals to the Table as Private Equity Investors

Origin Investments is a private equity real estate firm founded to offer individual investors and family offices the same efficiencies, service and high returns that major institutions achieve in real estate investments. Origin acquires, operates and provides debt financing for multifamily properties in 12 target markets.

The Challenge

Origin’s funds operate in a crowded field of public and private equities, in which fees and performance are not transparent. Purpose Brand’s role is to engage and educate high net worth individuals as prospective private investors and to build the Origin brand as a leader in all aspects of real estate best practice—from underwriting and investing to asset management, innovation and returns. Origin is currently ranked in the top 10% of best performing private real estate fund managers globally.

The Solution

Purpose Brand developed a marketing and public relations campaign that covers all aspects of Origin’s business, highlighting its transparency and performance. The strategy is executed through content marketing, noteworthy special events and authored, newsworthy content for the client’s website, top-tier business sites such as Forbes, authoritative investor publications and direct response media.

Deep content on the Origin Investments blog and thought leadership pieces by Origin’s principals anchor this effort. Origin marketing efforts garnered several prestigious industry awards. Its website’s Domain Authority score jumped from 24 to 39 and the site gained over 10,000 new investor registrants for a total of 15,000 registrants. 

“Purpose Brand is my go-to for content strategy and SEO. For us, their partnership has produced award-winning content, industry-wide recognition and above all new clients. The integration of content into PR and social outreach is second nature to them.”

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