On Collaborative by Coldwell Banker
Residential Brokerage Builds Foundation With Developers
NRT, the nation’s largest residential real estate brokerage company, launched On Collaborative by Coldwell Banker Real Estate Services in 2017. A full-service national development marketing and sales firm, On Collaborative was spun off in 2020 by founding executive David Wolf as Wolf Development Strategies.
The Challenge
Coldwell Banker aimed to maximize fees within the condominium development cycle—pre-, during and post-development. Purpose Brand launched the On Collaborative program with narrowly targeted, on-point content and persuasive communication augmented by strategic relationship-building.
The Solution
Purpose Brand led brand platform development, marketing materials design and execution of the new initiative and built the foundation for all communications. The team developed the brand strategy, including purpose, mission, values, voice and tone and brand promise; content strategy and communications plan; and all marketing collateral production.
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