The Purpose Report

Corporate Purpose, People, Product and the Will to Adapt

A Mandate for Corporate Change

How Breakout Brands Show Purpose

01

THE CULTURE OF PURPOSE

Social justice has achieved rock-star status

02

BEYOND BRAND POSITIONING

The value proposition includes the values behind the brand

03

SPEAKING AUTHENTICALLY

Direct action and consistent representation signify purpose

THE PURPOSE REPORT

  • Gives business and marketing executives tools to speak with authenticity on pressing social issues
  • Provides exclusive consumer research into how diverse social interests guide buying decisions
  • Sets the agenda for a decade of change in brand marketing and business operations
  • Reveals consumer values and causes that resonate universally and appeal to targeted groups
  • Shows how to adapt to cultural value shifts quickly and with intent
  • Provides a practical business strategy to activate purpose at scale
  • Explores common concerns of key market segments
  • Documents purpose communications strategies that form lasting relationships
  • Guides conversations that demand straight talk

Diane Primo

Diane Primo, CEO of the Purpose Brand public relations agency, has formed corporate strategy for the nation’s top marketing organizations in a groundbreaking 30-year career. Diane’s insightful business books bring entrepreneurs and executives deep strategic insight into business purpose, workplace equity and other vital corporate governance trends. She shares exclusive research into consumer and employee engagement to validate her observations as a startup founder, former Fortune 500 C-suite executive and leader of multicultural communications teams. As business and society interests increasingly overlap, Diane’s marketing thought leadership provides a framework for decisive action.

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If you are looking for cutting-edge research on the ‘why’ behind corporate America’s tectonic shift to corporate purpose then this handbook is for you. Short but powerful, The Purpose Report is packed with data and insight to accelerate your own journey.
- FREDERICK NEIL FORMER GLOBAL HEAD OF ENGAGEMENT MARKETING, AMAZON MUSIC
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