Media Relations Coordinator
Miguel Alfonso helps brands sharpen their storytelling and strengthen their media presence.
With a background in agency environments, Miguel brings a strategic, research-informed approach to media relations. At Purpose Brand, Miguel focuses on developing compelling news angles and securing meaningful coverage across U.S. markets.
Miguel has worked across industries including technology, finance, healthcare and emerging innovation sectors, supporting brands in elevating their thought leadership and market positioning with placements in Axios, and Good Morning America and The Wall Street Journal as well as niche publications such as Government Technology and VentureBeat. Past clients include Allie AI (industrial automation), Firefly Lab (AI-driven health education), Hypothesis (higher ed) and Innovatrics (identity verification). He also has covered technology and startups as a business journalist and is a past Forbes business contributor.
As an intern at the United Nations in Switzerland, he gained exposure to global communications and international affairs. This experience shaped his cross-cultural perspective and strategic mindset, going on to work remotely with teams across North America, Europe and Latin America. Miguel thrives in multicultural environments, cultural exchange and continuous learning, bringing a global perspective to community stories.
Passionate about
- Fantasy literature, especially the Harry Potter series
- Traveling and backpacking around the world
- Family time, cooking and baking