Consumers are as passionate about the environment, civic engagement and social justice as they are about fitness, technology and other personal interests. This is a key finding of quantitative research published by Purpose Brand, an award-winning PR, brand and content marketing firm in Chicago.
The Purpose Report 2020 suggests why corporate purpose is more than a marketing catchphrase. Purpose Brand identifies consumer concerns, breaks down their demographics, and explains how their concerns are reflected in everyday buying decisions. The Purpose Report 2020 concludes that marketers must move beyond brand positioning to purpose positioning – to define a brand’s value not only by how it meets consumer needs, but also how it makes life better.
Marketers ignore these emerging decision-making factors at their peril. The Purpose Report 2020 explores where key market segments have common concerns, where their interests differ, and how consumer values align with the interests of employees, clients, suppliers and other stakeholders.
Purpose Brand agency is an award winning, full-service public relations, brand and digital content marketing firm in Chicago. Purpose Brand always puts purpose into practice–making brands relevant and communities stronger. Services include media and public relations, brand strategy, web design and development, content strategy, special events, video marketing and training. Working across disciplines, Purpose Brand develops and executes end-to-end purpose and brand initiatives that capture audiences’ hearts and minds. Contact Purpose Brand to learn more about its services or to set up onsite training in purpose positioning.
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