Whether you’re transforming your business skill set or just continuing the education of a high-performance team, our programs can drive productivity and sales, and enhance and protect your long-term brand equity.
This workshop trains the team on the analytical framework used to build a brand’s purpose position. It covers examples from others that have successfully done so, lays out brand options and educates the team on critical details behind execution. It is highly interactive and filled with many practice scenarios. This workshop needs to be a part of every marketer and executive team’s training mix.
This workshop provides expert guidance on how to develop a Purpose Statement and ends once the final statement has been selected. If your company has made the decision not to engage an expensive agency to develop your purpose statement, this interactive multiday workshop uses our experts to accurately lead you through the purpose statement development process – ensuring team ownership and best in class development — while your team does the necessary work. Proprietary tools also can be incorporated into your program if needed and modules added if corporate mission, values, voice and tone need to be revisited. Purpose is not a marketing exercise. It is an executive leadership imperative.
The workshop prepares your team for when to take a stand – even on a political issue – and how to determine and act when you have a purpose-related crisis. If your company has a purpose statement, it needs a specific issue and crisis management plan. The team will learn how to map problems, anticipate an issue versus a crisis and manage a purpose-related crisis. We customize interactive workshops so teams can quickly and seamlessly act on conflicts, issues and crises in the purpose world where the communication stakes are even higher.
How do different cultural perspectives affect buying decisions and brand positioning? In the age of multiculturalism, this is a workshop that every communications specialist and marketing professional needs to take.
A DE&I primer for every marketer, this training spans marketing materials, social media, internal communications and community engagement.
Participants will learn how to engage allies in D&I interest groups, employee relations and boardrooms.
This workshop ensures teams are up to date on writing for engagement, findability and shareability. Content development and writing have changed over the years as the competition for readership has increased and google search algorithms have advanced. There are 2.5 quintillion bytes of data created each day at our current pace according to Forbes. If you are a B2B or B2C company, then this workshop is for you. It helps teams provide quality agency oversight or improves their work.
This workshop helps executives and salespeople at B2B companies maximize their reach and conversion. This workshop teaches how to set up their profile, with SEO phrases, how to find your target, how to appropriately message, how to grow your audience and what LinkedIn tools should be used. LinkedIn is one of the most valuable social networks for B2B companies. This is a highly interactive workshop that requires pre-work, but teams leave with actionable next steps.
This workshop is for the SEO novice and gives them the fundamentals to immediately start using SEO. Topics covered include strategy, keyword research, searcher’s needs, on-page SEO and even link building. We will also provide tools that enable you to dig deeper and learn more. Finally, we will give you some exercises that allow you to practically apply it to work assignments.
This workshop enhances PR skills; and is ideal for internal PR teams that are troubled by poor public relations results or those professionals that do not have an agency. It reviews the changing media landscape: the media’s methods for finding stories, best practices in media outreach, best practices in reaching news targets, the quick “how-tos” on managing bad press and finally agency hacks for gaining more press. This workshop can be customized to incorporate the aforementioned lessons as well as kick-start your PR plan.
This workshop media trains executives or corporate spokespeople on how to conduct a successful press interview. Anyone who speaks to the press should be trained—whether the story is good or challenging. This is essential to positively positioning a brand.
This workshop is a multi-day training session that takes a hard look at your business and its potential media and social pitfalls. It prepares your internal team for upcoming issues and gives them industry-specific practice examples and the roadmap to develop their crisis plan fully. It also allows them to extend the training to scenario mapping on “hot” issues.
This workshop trains employees on the use of branding in a corporate environment, and how to use it to practically advance careers. Purpose Brand’s CEO, a women who has broken multiple glass ceilings, developed Brandslate, a proprietary methodology designed to help all employees, but particularly diverse employees, find their power and enable them to thrive in corporate environments.
As soon as you submit the form, we will send to you a link to download our report.