Aisha was fortunate enough to begin her career in digital marketing when social media when was still an untapped marketing tactic for brands. She quickly learned the importance of social media platforms in brand marketing strategies and wanted to expand her knowledge of digital tactics. She got certified in Google Analytics and Google Ads, and continued to expand her knowledge and use of digital marketing, including paid search, email, blogs and other influencer channels.
Aisha has helped manage and create some of the biggest campaigns for Craftsman, Dunkin Donuts, Kenmore and Whirlpool. She eventually switched to client side at a local startup as digital marketing director, leading a team of creatives and strategists on all digital marketing initiatives.
She went back to the agency world in 2016 and brought her skill set to Purpose Brand. Aisha approaches all clients’ marketing initiatives with their business goals in mind and works closely with the team to ensure that the appropriate digital tactics are employed for client success.
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