- According to a 2012 study by Max-Planck-Gesellschaft
- 3M Corporation and Zabisco
Video has the ability to simultaneously stimulate multiple senses; the sizzle of fajitas or flames roaring around a steak as it grills; steam rising off a fresh-cooked lobster or sauce drizzling over an ice-cream sundae. And by investing in video production for restaurants, you can engage viewers both online and onsite.
Videos on landing pages can increase conversion rates by 80 percent:2 the deciding factor in whether consumers will call or click to place an order.
Better visuals mean better business, and with visuals being processed 60,000 times faster in the brain than text,3 they are the most effective way to drive up traffic.
Restaurateurs have recently begun playing video inside and outside their businesses, using these powerful visual tools to draw passing customers to their doors. So do not underestimate the power of video production for restaurants.
How and where are you using video? Do you have video online? On YouTube? Are you playing videos in your store? Outside? And are you using these videos strategically? We can help.
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