Published on December 20, 2021
A top public relations firm puts corporate purpose into practice with public relations, branding and content marketing to show the impact of ESG practices.
By confronting the issues and injustices that we all experience in our daily lives, corporate action fulfills deep-seated personal aspirations. That makes purpose a powerful tool in consumer marketing and investor relations.
At Purpose Brand, we’ve made a name for ourselves as experts in strengthening the bonds between companies and communities. We’ve become one of the top firms for amplifying environmental, social and governance (ESG) practices by speaking authentically and developing strategies that take corporate purpose seriously.
Aligning products and services with a corporate purpose is no easy task, but it can be even more difficult to showcase socially responsible actions in an authentic and engaging manner. Purpose Brand specializes in positioning and reputation management, considering every angle and aligning our efforts for maximum impact.
Content Marketing Services for ESG Companies
As Purpopse Brand works to enact social change by putting purpose into practice, we’ve never stopped honing our content marketing service capabilities to better serve clients in an increasingly ESG-focused landscape. We also know that each brand’s purpose story is unique, requiring a deliberate, cohesive approach shaped to the change stakeholders wish to see in the world.
Purpose Brand provides a variety of content marketing services for ESG-focused companies that strive to elevate corporate purpose into an engaging and authentic digital showcase. Some examples:
- Publications. Blogs for the corporate website, white papers for prospective clients and op-ed essays for targeted audiences give altruistic ambitions and achievements the focus they deserve. Content marketing educates prospective clients on the connections between intentions and actions, using search engine marketing to attract a wider audience. Social, environmental, and governance impact isn’t always visible on the surface. Long-form marketing publications give a purpose-driven rationale the space to breathe.
- Social media. Anything important enough for 20 pages is worth capturing in 280 characters. Social media marketing can be the most concise and consistent means of communicating values to customers, keeping the company in the conversation while opening the door for future engagement.
- Video. Visual storytelling makes purpose tangible and explicit. Video marketing for broadcast media or online distribution shows the impact of ESG practices in the community.
- Case studies. Experience is often the best teacher, so why not show where the brand received its education? Case studies translate accomplishments into best-case scenarios for future clients, giving them a window into future partnerships.
- Newsletters. Customers, investors and other stakeholders travel with the company on its purpose journey. As ESG standards evolve, inbound marketing shows how a brand responds. Newsletters engage partners and build meaningful relationships around purpose goals.
Branding services for ESG companies
Convincing users that a company can make a positive impact on the world is never an easy task, especially if a user’s first impression of its brand is a logo at the top of a Google results page.
Talk is cheap. Show users the true worth of purpose through brand development strategies that integrate authentic messaging and impactful action in a singular voice.
Our branding services for ESG companies include brand strategy development closely tied to the brand story, purpose positioning development frameworks that emphasize positive impact and close advisory on looming crises and upcoming branding opportunities.
ESG Communications and Media Relations
Our experience shows that media relations and community engagement related to ESG criteria and initiatives should serve two purposes:
- Reinforce socially and environmentally conscious corporate purpose.
- Attract investors and customers by offering a financially solvent way to make the world a better place.
Transparency and authenticity go a long way towards accomplishing both goals. Make consumers, investors and community stakeholders part of the brand’s ESG journey. What catalyzed its renewed focus on sustainability? What has your company done to disrupt unsustainable practices and replace them with environmentally empathetic initiatives? Speak from the heart, holding your portfolio and case studies up as proof of your purpose-driven aspirations.
Communicate Purpose for ESG Companies
Purpose Brand works diligently to succinctly communicate the purpose of each and every ESG-focused company in our public relations and marketing portfolio. Corporate leaders have a responsibility to drive brand impact in a more environmentally positive direction. PR and marketing align stakeholders on these purpose-driven goals, giving them more power and influence.
We all share the same planet and will all suffer the consequences of climate change. It’s worth taking pains to tell the world that a brand is part of the solution, not part of the problem. Let us help you do your part.
