Amanda Folsom

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Senior Account Executive

Behind Amanda Folsom’s curiosity and energy is a love of storytelling, a craft the Purpose Brand senior account executive practiced to great effect in Boston area TV newsrooms. Amanda was the newscast’s planner and the voice in the anchor’s earpiece, guiding the presentation from brainstorming through last-minute changes. As a brand marketing professional, she brings strategic insight into client relationships to project their message onto the news agenda on air, online and in print.

Amanda made the pivot to public relations after displaying the kitchen-table ingenuity of covering the coronavirus during lockdown. A native of New Hampshire’s Mount Washington Valley, she helped craft news and promotions for Hearst Television in Boston, Portland. Maine and Manchester, New Hampshire–producing coverage 2020 presidential primary campaign coverage, guiding Joe Biden through an in-person town hall broadcast and making control room decisions on election night. The region’s brain power fueled Amanda’s imagination too, lending her newscasts a distinctive attention to healthcare, science and technology innovation.

Amanda moved fluidly between broadcast and internet roles, giving her an understanding of the media’s digital-first mindset and social media’s role in an integrated marketing campaign. She has a strategic mind for framing trends and events to carry through multiple news cycles and a tactical sense for getting assignment and production details buttoned down under tight deadlines.

She brings to it all a cheerful, problem-solving attitude and a delight in her surroundings. To her lifelong interest in hiking, kayaking and skiing Amanda adds an appreciation of Chicago’s lakefront beauty and sports enthusiasms.

Passionate about

  • Sharing stories
  • Collaboration
  • New England Patriots football
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