Our Team

Meet Our Purpose PR and Branding Experts

Smart, passionate PR, brand and content marketing experts, our Chicago-based team is all digital, and all communicators. We work on high-stakes purpose communication initiatives, always putting purpose into practice.

Diane Primo

CEO

Lisa Skolnik

Partner, SVP, Content Chief

Veronica Yoeu

Partner, SVP, COO, CXO

Christina Coons

Media Relations Officer

Elisabeth Woodard

VP of Marketing

Chynna Thomson

Chief Engagement Officer

John Engle

Chief Brand Strategist

Stephen Rynkiewicz

Head of Content

Kendra Cole

Director of Accounts Strategy

Lachlan Thomson

Social Media Marketing Director

Nancy Reis

Creative Director

Jane Sharma

Account Supervisor

Sherry Lucas

Chief of Staff

Allie Kuopus

Media Relations Manager

Tonia Florez

Account Manager

Maddy Moss

Social Media Marketing Manager

Kimberly Palacios

Assistant Account Executive

John Hiltner 

Media Relations Coordinator

Christina DeCheck

Project Manager

Roger Weller

Brand Strategist
We use online communication to amplify key conversations, further engage the community and respond with facts to neutralize rising issues.
- Diane Primo
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