Maria Del Rio

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Chief Client Officer

María del Río’s skill in brand architecture, sustainability, diversity and innovation stem from 25 years in pan-American marketing and general management roles at global Fortune 500 companies. As chief client officer she brings Purpose Brand expertise in product positioning to embrace regional values, local taste and individual needs.

Maria brought entrepreneurial flair to consumer packaged goods heavyweights Coca-Cola, Kimberly-Clark, Molson Coors and Procter & Gamble, managing multimillion-dollar marketing categories to meet growth and profit targets. Maria expanded each house of brands with a pipeline of new products and repositioned iconic brands to stay fresh and relevant.

Before joining Purpose Brand, Maria grew Molson Coors’ Clearly Kombucha brewery startup and executed the strategic plan for Kimberly-Clark’s iconic Kleenex products. Her stretch of Atlanta and Latin American postings at The Coca-Cola Company brought fresh insights to Mexican Coke’s sparkling beverage portfolio (ask her about cane sugar!), plus coffee, tea, juices, functional beverages and finally cold-brewed Keurig Coke products. Her long association with fast moving consumer goods started with roles throughout Latin America at Procter & Gamble.

Purpose Brand gives Maria an opportunity to expand her activity in environmental, social and governance (ESG) and her interest in diversity, equity and inclusion (DE&I) practices. She earned her MBA from Universidad Católica Andrés Bello, the Jesuit university in Caracas, Venezuela, after earning degrees in business administration and music from Indiana University in Bloomington, Indiana. An accomplished pianist, Maria chairs the Arapahoe Philharmonic in Denver, where she lives. Maria also mentors students in the Blackstone LaunchPad and Techstars entrepreneur network and fellow marketers through the CMO Club.

Passionate about

  • Orchestral music from Bach and Mozart to Stravinsky and Prokofiev
  • Cultural discoveries across the five continents
  • Making things happen and leaving things better than they were as I found them
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