Robin Plous

Our Team


Account Director

Passion and commitment are not only central to Robin Plous’ belief system, but also two of her greatest talents. As a Purpose Brand account director and a veteran of four Chicago public relations agencies, Robin channels both qualities to help clients tell the right story through the right channels to the right audiences.

Superb management skills complement Robin’s flair for creating and disseminating compelling communications strategies. Whether overseeing accounts or projects, she is a gifted manager who executes campaigns of every type and size, across media platforms, to help her clients face new, complex and often high-stakes marketing and public relations challenges.

Robin has spent nearly three decades building her project management, public relations and communications expertise. She’s worked in-house and as outside counsel for clients in nonprofit, commercial and residential real estate, architecture and design, restaurant/ hospitality and consumer packaged goods industries.

Throughout her career, Robin has built long-lasting and strong relationships with key national and local members of the media, resulting in placements in the Wall Street Journal, Washington Post, Forbes, Chicago Tribune, Midwest Living, InStyle magazine and others.

As passionate about health and wellness as she is about her clients, Robin crams in an early morning-walk/chat with her BFF by phone before settling into work each day. She also serves on her synagogue’s leadership council.

Robin Plous profile.

Passionate about

  • Figuring out how to make sinful recipes a little more healthy
  • Ensuring her 90+-year-old congregation continues to serve the Jewish community and her home town of Kenosha, Wisconsin
  • Adventures with her daughters and immediate family (“The Big 8")
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