Sydney Watkins

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Account Executive

Sydney Watkins has a diverse public relations and marketing background. The Purpose Brand account executive has scored local and national media placement for brands such as AT&T, Jack Daniels and Fromm Beauty.

Sydney’s love for media relations derived from her background in journalism. She understood that “newsworthiness” is ultimately providing relevant and important information to audiences. The revelation was the creative and experiential way she could tell brand stories to achieve that same impact. Finding her niche, she began providing media relations, event planning and social media services for brands under the umbrella of some of the top marketing agencies in Chicago.

Multicultural communications has emerged as Sydney’s most productive marketing and public relations role . She has supported PR portfolios for spirits, tech, real estate, retail and beauty brands. Some of her placements include Elle, Fox 32, Chicago Tribune, Windy City Live, WCIU-The Jam and WGN.

Sydney also has an extensive background with social media campaigns, where she has scored numerous blogger partnerships for her clients. Her ability to land both traditional media and social media campaigns will be a great asset as Purpose Brand continues to expand.

As a continuous learner, Sydney likes to explore the food and drink scene in Chicago. During her down time, if she’s not finding a trendy place to dine she’s spending time with her family.

Passionate about

  • Providing resources for underserved communities
  • Being a resource for my family and friends to reach their goals
  • Health and wellness
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